What is a ‘Vox Pop’? The clue is in the name, which is an abbreviation of ‘Vox Populi’, the Latin for ‘voice of the people’.
It involves filming members of the public to ask their thoughts on a particular subject or current topic, to gauge their reaction. This can be done to gain audience insights into a product or service - or to capture a discourse on something important (or controversial) around your organisation’s own industry.
It’s a no-frills easy way to get immediate, unscripted views. This approach is much less contrived, so has a ring of authenticity that an otherwise tailored PR campaign can’t match.
Vox Pops also allow for a diverse range of opinions. From this, you can gain key insights into your audience groups and know whether your products or services are targeted appropriately - all key for market research and ongoing innovation. And when the responses are positive, you bag organic, honest endorsements.
Ideal for capturing concise soundbites, the responses can be edited into short, shareable content for social.
Our clients love vox pops because they get immediate, honest feedback. Plus, with the natural, democratising approach of the vox pop, you get to hear from more than just experts.
Even though vox pop films have an unrehearsed approach, you get the most out of them when you carefully consider the questions to ask. You want to ensure the answers will aid your wider campaign and help with further development.
FW produce vox pops for many clients across many sectors. We provide a light, agile film crew, allowing us to move quickly to various locations and be as non-intrusive as possible, so the public are more comfortable in front of camera.
Lo-fi and easy to produce, vox pops are a great addition to your marketing toolkit. To hear more about how we can produce vox pops for you, please get in touch by emailing contact@fletcherwilson.com or visit fletcherwilson.com.